Our Work:
funk around & find out
Project Snapshot
Client: Funk Around & Find Out
Industry: Live Music & Entertainment
Services: Website Strategy, UX/UI Design, Custom Website Development
Platform: Squarespace
The Opportunity
Funk Around & Find Out is a Central Oregon band known for bringing high-energy performances, unexpected covers, and infectious grooves to stages across the Pacific Northwest. As the band's presence continued to grow, its website needed to evolve alongside its ambitions.
The band's existing website was designed primarily for fans, prioritizing show announcements, music, and audience engagement. While it served that purpose, it wasn't optimized for the people responsible for booking their next big performance: live event booking agents, festival organizers, and venue operators.
The opportunity was to completely rethink the website's user experience, shifting from a fan-focused destination to a strategic booking resource. Funk Around & Find Out needed a professional digital presence that showcased its personality and live performance capabilities while giving booking professionals quick access to the information, promotional assets, and technical resources they need to confidently book the band.
Strategic Approach
Our approach centered on a complete shift in audience and purpose. Rather than simply refreshing the existing website, we reimagined the entire user experience around the needs of live event booking professionals. Every element, from navigation and content hierarchy to visual design and functionality, was developed to showcase the band's live performances, communicate its value to event organizers, and create a seamless path from initial interest to booking inquiry.
We rebuilt the website's information architecture around a booking-first user journey, prioritizing the content that matters most to talent buyers, festival organizers, and venue operators. A high-energy, 30-second live performance sizzle reel takes center stage, immediately introducing booking professionals to the band's sound, stage presence, and crowd engagement. Streamlined navigation, clear calls-to-action, and intentional content hierarchy make it easy to evaluate the band, access essential information, and initiate a booking inquiry.
Website Strategy
Custom Development
We redesigned and rebuilt the band's Squarespace website to balance its playful, high-energy personality with a professional, booking-focused experience. Bold visuals, engaging performance media, and responsive layouts bring the band's identity to life. Custom design elements and intuitive navigation create a seamless experience across desktop and mobile devices, ensuring its digital presence leaves a lasting first impression.
Booking & Press Kit Integration
We transformed the website into a centralized resource for live event booking professionals. A dedicated electronic press kit brings together the band's live performance sizzle reel, promotional photography, band information, downloadable assets, and technical production details in one easily accessible location. By eliminating unnecessary steps and organizing critical information around the booking process, the new website helps event organizers quickly evaluate Funk Around & Find Out and move forward with confidence.
what our partner says
Project Outcomes
✓ Reimagined the User Experience.
✓ Put Live Performances Front and Center.
✓ Streamlined the Booking Process.
✓ Centralized Booking Resources.
✓ Elevated the Band's Digital Identity.
✓ Built a Foundation for Future Bookings.