Our Work:

julie hoy for mayor

Project Snapshot

Client: Friends of Julie Hoy PAC #23277
Industry: Local Government / Public Service
Timeline: 2024-Present
Services: Strategic Communications, Website Management, Social Media Management, Email Marketing, Graphic Design
Status: Ongoing Partnership

Campaign poster with blue and red colors, promoting Julie Hoy for mayor, featuring the slogan 'Hope for today and tomorrow!'

The Challenge

Following a successful mayoral campaign, Julie Hoy needed a trusted partner to help transition from campaign communications into governing communications.

The challenge was maintaining consistent engagement with constituents while balancing the demands of public office.

Her team needed support managing digital communication channels while ensuring her message remained authentic and aligned with her priorities for Salem.

Our Strategic Approach

Mellow developed a communications strategy focused on transparency, consistency, and community engagement.

Rather than treating social media, email newsletters, and website updates as separate initiatives, we built an integrated communication ecosystem that allowed residents to stay informed through multiple channels.

Weekly strategic conversations helped identify key priorities, community events, policy updates, and accomplishments that could be translated into meaningful public-facing content.

Services & Deliverables

Strategy

  • Weekly strategy meetings

  • Communications planning

  • Content development

  • Messaging consultation

Social Media MGMT

  • Content creation

  • Graphic design

  • Post scheduling

  • Analytics Reporting

Email Marketing

  • Monthly newsletters

  • Constituent communications

  • Campaign messaging

  • Event promotion

Web Design

  • Website revisions

  • Content updates

  • User experience improvements

  • SEO / GEO Optimization

Marketing Support

what our partner says

  • a trusted extension of my team

    ⭐ ⭐ ⭐ ⭐ ⭐

    "Partnering with Mellow over the years has been like having a trusted extension of my team. Tyler is thoughtful, strategic, and incredibly dependable, bringing a level of professionalism that gives me complete confidence every step of the way. Knowing I can rely on him to consistently deliver high-quality work allows me to stay focused on leading instead of worrying about the details.”

    ~ Julie Hoy (Mayor of Salem)

The Mellow Difference

hands-on support

Unlike traditional agencies that separate consulting from execution, Mellow provides both.

Every recommendation is paired with direct implementation, ensuring that strategic priorities are consistently reflected across every communication channel.

This allows for faster turnaround times, higher quality control, and stronger alignment with Julie's vision and leadership goals.

Results & Growth

  • Consistent communication with constituents throughout the mayoral transition and first years in office.

  • Professionalized digital presence across multiple channels.

  • Established repeatable systems for communication and content management.

  • Created a reliable process for translating policy, events, and community initiatives into accessible public communications.

Key Takeaways

  1. Created a unified communication strategy.

  2. Modernized digital infrastructure.

  3. Increased consistency across all channels.

  4. Established long-term growth framework.