Our Work:
trend kill body piercing
Project Snapshot
Client: Trend Kill Body Piercing
Industry: Body Piercing Studio
Timeline: September 2024 - Present
Services: Website Design & Development, SEO, Ongoing Support
Status: Ongoing Partnership
The Opportunity
As Central Oregon's most experienced body piercing studio, Trend Kill had built a strong reputation through exceptional craftsmanship, trusted expertise, and a loyal community. However, its existing website no longer reflected the quality of the in-studio experience. An outdated design, limited mobile usability, and aging content made it difficult for new visitors to fully appreciate the studio's professionalism and unique personality.
Beyond modernizing the website, the project presented an opportunity to create a more engaging digital experience that better showcased Trend Kill's talented team, extensive piercing portfolio, and growing merchandise offerings. The website also needed to strengthen credibility through client testimonials while making it easier for visitors to explore services, discover aftercare resources, and connect with the studio.
The long-term objective was to create a modern, mobile-first digital presence that authentically reflected Trend Kill's bold identity while supporting future growth. By combining thoughtful website strategy, custom development, search optimization, and a seamless online merchandise experience, the new platform would reinforce Trend Kill's position as Central Oregon's premier body piercing studio.
Strategic Approach
Trend Kill's website redesign was guided by a single objective: create a digital experience that reflects the same confidence, craftsmanship, and professionalism clients experience when they walk through the studio's doors. Every decision—from user experience and visual design to search optimization and content organization—was made to strengthen the studio's online presence while supporting future growth.
Website Strategy
We restructured the website to create a more intuitive experience for both new and returning visitors. A refined navigation, clearer content hierarchy, and strategic calls-to-action make it easier for users to explore services, learn about the team, and find the information they need.
Website Redesign & Development
We restructured the website to create a more intuitive experience for both new and returning visitors. A refined navigation, clearer content hierarchy, and strategic calls-to-action make it easier for users to explore services, learn about the team, and find the information they need.
Portfolio & Content Experience
With more than 300 portfolio images available, showcasing Trend Kill's craftsmanship became a central focus of the redesign. We developed an engaging gallery experience while also highlighting the studio's licensed piercers, client testimonials, and educational resources to build credibility and inspire confidence.
Merch Store Integration
To expand the Trend Kill brand beyond the studio, we seamlessly integrated the online merchandise store provided by the client's fulfillment partner. The experience was designed to feel like a natural extension of the website while creating a unified journey between browsing services and shopping branded apparel.
Performance & Local SEO
Behind the scenes, the website was optimized for speed, mobile usability, and local search visibility. Technical SEO best practices and performance enhancements established a stronger digital foundation, helping new clients discover Trend Kill while delivering a faster and more reliable browsing experience.
Project Outcomes
Elevated the Brand Experience
Created a modern digital presence that authentically reflects Trend Kill's bold personality, craftsmanship, and reputation as Central Oregon's premier body piercing studio.
Enhanced the Customer Journey
Simplified navigation and improved mobile usability, making it easier for visitors to explore services, view the studio's work, and connect with the team.
Showcased Expertise & Credibility
Highlighted the studio's talented piercers, extensive portfolio, and client testimonials to build trust and reinforce the quality of the Trend Kill experience.
Expanded Revenue Opportunities
Integrated an online merchandise store that extends the Trend Kill brand beyond the studio while creating a seamless shopping experience for customers.
Built a Foundation for Long-Term Growth
Delivered a flexible WordPress website optimized for performance, local search visibility, and future scalability as the business continues to evolve.